Foreign trade companies and factories are eager to occupy a place in the market, so competition between the two is essential. This competition is not only reflected in the price struggle, but also involves product quality, delivery time, after-sales service and many other aspects. In such competition, both sides need to continuously improve their competitiveness, innovate business models, and establish good partnerships to win more orders and maintain a stable market share.

Understand customer needs

If you want to successfully develop the international market, you must understand the needs of customers. This involves two important aspects: in-depth understanding of customer needs and preferences, and segmentation and positioning of customer needs.

First, it is essential to have a deep understanding of customers' needs and preferences. This requires foreign trade enterprises or business personnel to collect customer information through various channels, such as market research, customer feedback, industry analysis, etc. Understanding customers' needs includes not only their product needs, but also their requirements for service, delivery time, quality standards, price sensitivity, etc. In addition, it is also necessary to understand the customer's cultural background, market trends, competitors and other factors to better meet the needs of customers and provide differentiated services.

Secondly, the segmentation and positioning of customer needs is the key to achieve precision marketing and personalized service. The needs of different customer groups may vary, so segmentation of customer groups and positioning them according to their specific needs can be more effective in meeting customer needs. For example, some customers may focus on price, while others may focus more on product quality or brand image. Therefore, for different customer groups, foreign trade enterprises can develop different marketing strategies and service programs to improve customer satisfaction and loyalty.

Establish close cooperation with the factory

1. Choose the right factory partners: When choosing factory partners, foreign trade enterprises should consider many factors, such as the factory's production capacity, quality management level, on-time delivery rate, price competitiveness, environmental awareness and so on. Choosing the right factory partner can ensure product quality and delivery reliability, laying the foundation for companies to win the trust of customers.

2. Establish long-term and stable cooperative relations: stable cooperative relations help improve production efficiency and product quality, and reduce uncertainty in the production process. Through the establishment of long-term cooperative relations, foreign trade enterprises and factories can develop and grow together, and form a benign cooperative ecosystem.

3. Coordinate the balance between the production capacity of the factory and the needs of customers: foreign trade enterprises need to work closely with the factory, timely understand the needs of customers and market trends, and convey this information to the factory. At the same time, it is necessary to coordinate the balance between the production capacity of the factory and the needs of customers, avoid the imbalance between supply and demand, and ensure the timely delivery of the products required by customers.

Provide personalized customization service

● Customized products according to customer needs:

The core of personalized customization service is to customize products for customers according to their specific needs and preferences. This requires close communication and cooperation between foreign trade companies and customers to understand customer needs, including product functions, specifications, design and other requirements, and adjust and improve according to customer feedback to ensure that products can fully meet customer expectations.

● Provide customized solutions and services:

In addition to customized products, foreign trade companies should also provide customized solutions and services to meet the special needs of customers. This may involve product supporting services, such as customized packaging, customized logo, customized after-sales service, etc., as well as providing customers with personalized purchasing advice, market analysis and other services to help customers achieve business goals.

● Timely adjust product design and production processes to meet customer needs:

In communication with customers, foreign trade companies need to collect feedback and opinions from customers in a timely manner, adjust and optimize product design and production processes to ensure that they can meet customer needs in a timely manner. This may involve the flexibility of product design, the rapid adjustment of production processes and other aspects of work, which requires the foreign trade company to work closely with the production factory to maintain efficient communication and coordination.

Quick response and flexible adjustment

1. Timely reply to customer enquiries and provide detailed information: Foreign trade companies should ensure timely reply to customer enquiries and provide accurate and detailed product information and quotations to show professionalism and integrity. This helps to build good customer relationships and improve customer satisfaction.

2. Flexible adjustment of order quantity and delivery time: Foreign trade companies should flexibly adjust order quantity and delivery time according to changes in customer demand and market conditions. This may involve coordination and adjustment with the supply chain to ensure timely delivery of the products customers require and to meet their specific needs.

Compete on price and increase added value

● Competitive pricing strategy: Foreign trade companies can develop competitive pricing strategies and adjust them according to market demand and the price level of competitors. This may involve flexible pricing strategies such as discounts per order volume and seasonal promotions to attract customers and increase market share.

● Provide value-added services to enhance competitiveness: In addition to competing on price, foreign trade companies can also enhance competitiveness by providing value-added services. This includes providing customized product design, rapid delivery, after-sales service, technical support, etc., to meet the special needs of customers and enhance the added value of products.

● Avoid reducing product quality to reduce prices: Reducing product quality may reduce costs in the short term, but in the long run it will damage corporate reputation and customer trust, affecting the sustainable development of enterprises. Therefore, foreign trade companies should avoid reducing product quality to reduce prices, but improve efficiency and optimize cost structure to improve competitiveness.

Use of marketing and promotion

The advantages of foreign trade companies in marketing compared with factories lie in their ability to focus on the international market and flexible marketing strategies. Foreign trade companies usually have a wider range of market knowledge and channels, can be customized and promoted according to the needs of different countries and regions, but also have more cross-cultural communication ability, can better understand and meet the needs of international customers.

Strengthening marketing and promotion is crucial for foreign trade companies, because in the competitive international market, just having good product quality is not enough, effective marketing and promotion can help companies improve brand exposure, attract more customers, promote sales growth, and maintain a competitive edge in the fierce market competition.